The most promising market for the consumption of beverages, alcoholic and non-alcoholic, will be Asia, accounting for two-thirds of the global industry increase, thanks mainly to China which alone will contribute by around one-third.
SOFT DRINKS AND WINE ON THE RISE – The forecast by Canadean, a market research institute based in London with offices around the world, predicts a landscape dominated by the rise of soft drinks (including packed water) and alcoholic beverages (including wine) which are expected to have a faster growth than beer.
EMERGING MARKETS – Among other areas, we will see a consumption increase in Latin America, thanks to Brazil, but also the Middle East and North Africa will grow three times faster than North America; in fact, Africa’s contribution to the overall increase in global beverage consumption is expected to reach twice the consumption volume of Eastern Europe.
US AND WESTERN EUROPE – On the whole, the situation will change significantly compared to the 2000s, when the US and Western Europe accounted for about a third of the consumption. According to Canadean, “the momentum in the migration in volume growth to emerging markets will increase.” In 2021, the share of these two macro areas will drop to 18% with only the US, Germany, and Japan in the top ten in volume. Finally, the ranking of countries with the largest growth is led by China, India, and Brazil; and it includes mainly Asian countries: Indonesia, Pakistan, Thailand, and Vietnam, with the US in sixth, Saudi Arabia in eighth, and Mexico in ninth position.