Preserves & Sauces

Valbona: everything is about Innovation

At Marca 2017 Federico Masella, Marketing Director of the Venetian company, presents the new product lines. Starting from Veganette.

In this exclusive interview with Food, the Venetian preserves company Marketing Director presents the new Valbona products line. From the gourmet version of pickles Accenti to the tasty sliced vegetables Veganette, which are gluten-free, dairy-free, soy-free, egg-free and a source of Omega-3.

BETWEEN TRADITION AND INNOVATION – At Marca 2017, Valbona focuses on innovation, given that the vegetable preserved market is very mature and competitive. That’s why innovation aimed at meeting global consumers’ demand is becoming more and more strategic.