How the dialogue between retailers and shoppers could improve

E-commerce vs tradition. At PLMA Warsaw Roundtable, analyst Ray Gaul shows the main differences between web retailers and physical hypermarkets

Web retailers and physical hypermarkets are not necessarily mortal enemies: their coexistence and competition could lead to a future improvement of the dialogue between retailers and shoppers. At PLMA Roundtable in Warsaw, Kantar Retail Vice President Ray Gaul illustrates his viewpoint in this exclusive interview with E-commerce is a much more comfortable way of shopping. But we don’t believe everyone wants to shop at home. In any case, now physical retailers have to bring in a better story for the products they are trying to sell.