Beverage & Wine

Italian wine out to win over the United States

The target of Italian Trade Agency is to help increase the production of the prestigious Italian wine's varieties. All the numbers of our export country by country.

Italy is the US’s number one supplier for wine with a market share that reached 3.29 million hectolitres in 2016 for a growth of 3.2% with an equivalent of 1.35 billion euro which is a growth of 5%. This performance has pushed the Italian Trade Agency to invest 20 million euro to enhance this opportunity. According to what President Michele Scannavini declared, the objective is also to help increase the production of the prestigious varieties and not only that of the volume sold. Seeing as the production of Italian wine can reach extremely high levels, equal to those of French wines. According to a study carried out by a government agency, the sales of wine found on store shelves that ranged from 11 to 20 dollars saw an increase of 15% while those in the range of 20 to 25 dollars saw closer to an 11% increase. If you also add the fact that from 2014 to 2015 wine consumption in the United States increased by 7.2% and exceeded 10 litres per capita and that the population of those at the legal drinking age is 230 million euro, an exponential increase in growth is expected for both mainstream wines as well as premium and super-premium.

Italian wine exports by country

 

Hectolitres

.000 €

2015

2016

Trend%

2015

2016

Trend%

United States

3.188.054

3.290.839

+3,2%

1.280.222

1.350.732

+5,5%

Germany

5.536.920

5.563.923

+0,5%

961.704

977.942

+1,7%

UK

3.231.210

2.991.928

-7,4%

746.513

763.807

+2,3%

Switzerland

692.836

723.822

+4,5%

323.580

338.591

+4,6%

Canada

698.709

729.402

+4,4%

299.011

305.575

+2,2%

France

886.110

1.020.962

+15,2%

142.950

155.489

+8,8%

Sweden

465.929

482.017

+3,5%

150.341

154.375

+2,7%

Japan

433.295

401.888

-7,2%

157.713

150.780

-4,4%

Denmark

404.524

398.833

-1,4%

145.292

147.082

+1,2%

Netherlands

435.033

437.851

+0,6%

128.989

140.036

+8,6%

Belgium

306.091

311.440

+1,7%

107.362

111.682

+4,0%

Austria

454.833

524.468

+15,3%

91.285

101.349

11,0%

China

268.912

299.628

+11,4%

88.942

101.177

13,8%

Norway

243.958

240.728

-1,3%

94.985

94.208

-0,8%

Russia

292.088

335.068

+14,7%

71.088

78.172

+10,0%

Poland

159.439

228.940

+43,6%

37.651

47.823

+27,0%

Australia

96.011

105.712

+10,1%

40.602

46.160

+13,7%

Spain

226.609

246.718

+8,9%

40.979

41.085

+0,3%

Czech Republic

271.372

355.210

+30,9%

33.789

40.580

+20,1%

Ireland

124.915

113.094

-9,5%

31.983

31.464

-1,6%

Finland

76.863

83.623

+8,8%

26.964

30.634

+13,6%

Mexico

91.364

114.509

+25,3%

25.078

29.452

+17,4%

Latvia

82.506

98.482

+19,4%

26.363

27.255

+3,4%

Others

1.410.329

1.537.089

+9,0%

338.166

357.084

+5,6%

Total

20.077.910

20.636.174

+2,8%

5.391.554

5.622.532

+4,3%

Source: Ismea on Istat data