Beverage & Wine

“Save your teeth”: the Guardian suggests to give up Prosecco

An article against Italian most famous – and exported – sparkling wine provokes much controversy in Italy. Coldiretti: “Fake news caused by Brexit”

Do you want to preserve your teeth? Give up Prosecco. That’s the advice – aimed at women in particular – written a couple of days ago in an article published by the British newspaper The Guardian. According to contributor Zoe Williams and Dr Mervyn Druian of the London Centre for Cosmetic Dentistry, the most famous Italian sparkling wine could be dangerous for a lady’s smile because of the combination of carbonation, alcohol and sugar. Although ironically written the argument has caused much controversy in Italy, from criticism of trade associations to posting on social media to political commentaries.

Is Brexit to blame?

Coldiretti (Italian farmers association) protests: Brexit is reinforcing UK’s protectionism. In fact, the Guardian uses fake news to attack the most appreciated wine among Brits with a record of 40 million liters in 2016. Rather than pointing out sweetened carbonated soft drinks’ flaws, the article attacks an all-natural product like Prosecco in an instrumental way. It’s a misguided attempt to discredit Prosecco since UK became the world’s top importer in 2016, with a record increase of 33% for a value of 366 million euro.

Prosecco exports to UK

In the first five months of 2017, Prosecco exports to the UK increased by 12% given that the average of Italian food products exports remains stable. In 2016, Italian food export sales to the UK reached 3,2 billion euro in value.