Retail

Organic trend takes the lead

In the United States, top spender customers keep on looking for Italian authenticity

Organic trend is what we are looking for together with unique products, products with few ingredients, non-Gmo, authenticity, etc.. That is what Lisa Griffiths, Director of Sales & Marketing of igourmet.com, says in this interview with Food at Sana 2017. We are looking for variety and our company is very focused on authentic ingredients. US customers want to know everything about the company behind the products. So, Italian food products are number 1 for our customers, starting with top spenders.

Watch the interview: