Oil & Vinegar

Acetum targets wellness demand with variety

Consumers are looking for different qualities in vinegar and great service, says top manager Luca Bombarda

Acetum, the balsamic vinegar specialist, is offering new products with healthy properties and new flavors to meet demand from millennial consumers, says Luca Bombarda, director for the North American market.

The versatility of use

The company, which has been present in the United States since the 1990s, has diversified its range of products and introduced its four-leaf symbol to certify different levels of quality that fit different uses in the kitchen, from the classic salad dressing to the seasoning of more sophisticated dishes. Consumers are shifting upwards and looking for better quality, Bombarda told Italianfood.net at the PLMA international show In Chicago dedicated to the private label industry. The manager added that having a good service is also necessary to be competitive in the crowded store brands market.

Demand for unique properties

Consumers are not only looking for balsamic vinegar, but for something with specific properties, Bombarda added. Acetum, for example, has developed a successful organic apple cider vinegar, but also one with onion and ginger and one with lemon and cayenne pepper to cleanse the body. At the recent Anuga trade show in Cologne, Germany, Acetum won the Italian Food Awards in its category with the Organic Apple Cider Vinegar with Garcinia, a tropical fruit that contains a lot of benefits for weight loss.

Watch the full interview here: