Pasta, Pizza & Rice

De Cecco brings its organic line to the USA

We interviewed the leading Italian pasta company at the Summer Fancy Food Show 2018 about its strategies for the US market: the focus is on health

Italian leading pasta company De Cecco is expanding its products’ portfolio on the United States market, starting with its new organic pasta line. At the Summer Fancy Food Show 2018, Italianfood.net interviewed Stanislao Marrazzo from the company to know more about De Cecco’s strategies: The Summer Fancy Food Show is an opportunity to showcase our new organic pasta line. We are focusing on these healthy products, and we want to communicate it to the American consumers. In the next few months, there will be a dedicated campaign on social media and traditional channels. In fact, beside traditional semolina pasta we want to be present on this market with additional products as well.