Strategy

Five Italian food leading companies together: Gradita is born

Divella, Callipo, Gelateria Callipo, Coricelli and Polli have created a network to highlight the relevance of the Mediterranean diet, increasing the power of Italian food tradition

The Italian leading food companies Divella, Callipo, Gelateria Callipo, Coricelli (with Cirio olive oils) and Polli joined forces to create “Gradita”, a new network of Italian brands for food. Through “Gradita”, these leading companies want to highlight the relevance of the Mediterranean diet, increasing the power of Italian food tradition they keep on representing. These five companies put together their founding families’ history, with the research and the innovation to compete in the international food market with new products. “Gradita” has two goals: share, even in Italy, the principles of Mediterranean diet, and face together the International food market, avoiding the limits due to the small dimensions of Italian companies.

STRONGER TOGETHER – Together we can do more and better Francesco Divella said. I am really proud of having been one of the protagonists for this project’s creation. I have longed for it for a long time because I’m sure that nowadays, in the globalized food market, the idea of “small company is the best” is not always right. This union of historical companies like ours is meaningful and goes beyond economic goals. Only with the promotion of Mediterranean diet in the world we can let our products’ quality and high nutritional values be known. So, today we propose a challenge and invite everyone to take it up and support us. Gradita’s goal is to spread around the world the unique values of Mediterranean diet – said Francesco Canè, Ceo of Fratelli Polliby means of the excellent products of our five companies. Together we can also offer a broadly diversified products portfolio. Chiara Coricelli stated: Put together, our brands represent the high quality Italian food industry. Gradita’s project – said Pippo Callipowas born as a simple and disruptive idea in the same way. Each and every Gradita’s company share the same values, the same goals and the same will to spread Mediterranean diet in Italy and around the world.