The Summer Fancy Food Show is the largest specialty food industry trade event in North America, and the premier showcase for industry innovation. This year, the exhibition will take place from 25 to 27 June at Javits Center in New York. At TuttoFood exhibition Phil Kafarakis, President at Specialty Food Association (owner and producer of Fancy Food show), presented all the headlines of this year’s edition. In this exclusive interview with ItalianFood, Mr. Kafarakis put the focus on the importance for Italian companies to be at Fancy Food next month. It’s a great time to come to the US market – he said – consumers are ready. They want to ‘experience’ food: making it, preparing it, not just eating it. Food companies should focus on new food trends such as eco-friendly, sustainability, fusion and wellness oriented.